Concept
Our Fall Winter 2020 theme, "Gathred In," was shaped by the early months of the Covid-19 pandemic. With customers spending more time at home than ever, we wanted this collection to feel soft, calming, and seamlessly integrated into the spaces people were retreating to. The campaign focused on creating a sense of ease and gentle comfort during an uncertain time.
Our Fall Winter 2020 theme, "Gathred In," was shaped by the early months of the Covid-19 pandemic. With customers spending more time at home than ever, we wanted this collection to feel soft, calming, and seamlessly integrated into the spaces people were retreating to. The campaign focused on creating a sense of ease and gentle comfort during an uncertain time.
Social Media
For the social rollout, I leaned into feelings of familiarity and warmth. Soft colors and a subtle newsprint texture added a touch of vintage coziness—something that felt grounding when everything else was in flux. The visuals aimed to reassure and bring a little moment of calm to the feed while still highlighting the beauty and practicality of the new collection.
For the social rollout, I leaned into feelings of familiarity and warmth. Soft colors and a subtle newsprint texture added a touch of vintage coziness—something that felt grounding when everything else was in flux. The visuals aimed to reassure and bring a little moment of calm to the feed while still highlighting the beauty and practicality of the new collection.
Newsletter
The launch newsletter was intentionally simple and clean. It showcased the new colors of the collection with clarity, letting the palette speak for itself. The goal was to give customers an inviting way to explore the pieces and envision them bringing a sense of softness into their own homes.
The launch newsletter was intentionally simple and clean. It showcased the new colors of the collection with clarity, letting the palette speak for itself. The goal was to give customers an inviting way to explore the pieces and envision them bringing a sense of softness into their own homes.