Overview
Overview
Overview
I collaborated with the Aptive marketing team to refine our email design system through continuous testing and iteration. Across multiple campaigns, we explored layout, hierarchy, offer presentation, and seasonal styling to better understand what resonated with our audience and stayed true to the Aptive brand.
I collaborated with the Aptive marketing team to refine our email design system through continuous testing and iteration. Across multiple campaigns, we explored layout, hierarchy, offer presentation, and seasonal styling to better understand what resonated with our audience and stayed true to the Aptive brand.
I collaborated with the Aptive marketing team to refine our email design system through continuous testing and iteration. Across multiple campaigns, we explored layout, hierarchy, offer presentation, and seasonal styling to better understand what resonated with our audience and stayed true to the Aptive brand.
Winback Emails
Winback Emails
Winback Emails
For the winback campaign, the goal was to re-engage former customers with clear, compelling offers. I experimented with different ways of highlighting promotions—sometimes placing the offer directly in the headline, other times featuring it in a badge or graphic element. Each variation helped us learn how customers reacted to different visual cues while maintaining a polished, brand-forward look.
For the winback campaign, the goal was to re-engage former customers with clear, compelling offers. I experimented with different ways of highlighting promotions—sometimes placing the offer directly in the headline, other times featuring it in a badge or graphic element. Each variation helped us learn how customers reacted to different visual cues while maintaining a polished, brand-forward look.
Fall Emails
Fall Emails
Fall Emails
The fall campaign built on earlier insights that customers responded well to seasonal elements. To balance brand consistency with seasonal flair, I worked within Aptive’s brown-tone palette while introducing subtle fall-inspired colors and accents. The result was a series that felt warm, timely, and still unmistakably Aptive.
The fall campaign built on earlier insights that customers responded well to seasonal elements. To balance brand consistency with seasonal flair, I worked within Aptive’s brown-tone palette while introducing subtle fall-inspired colors and accents. The result was a series that felt warm, timely, and still unmistakably Aptive.